We offer a variety of Online Marketing Solutions however PPC is often a popular and beneficial solution.

Cost per click (CPC), Pay Per Click (PPC) Management, paid Advertising and Google Adwords Management Services

Pay per click advertising alongside Search Engine Optimization (SEO), is rapidly becoming one of the most popular marketing strategies for both large and small businesses on the web today.

 

Why does Paid Advertising work so well?

Our PPC management service are designed to make your campaigns targeted, affordable which helps you in building your brand presence and generating targeted leads at a affordable ROI. We make sure your bids are targeted and the gives your more return on investment (ROI).

What will iWeb Media do?

• Implement our tracking system to monitor your PPC activity.
• Create accounts with the search engines.
• Produce a comprehensive list of relevant search terms.
• Write creative ad text for each search term.
• Provide detailed reporting including ROI & CPA.
• Optimise each search term against ROI.
• Manage bids on all search terms.
• Provide brand protection and monitoring.
• Provide options for click fraud detection services.

 

Step 1: PPC Research

It is about identifying the most effective keywords for your web site, and keywords in a PPC campaign are just as important as in an SEO campaign .A PPC campaign helps in keyword testing to find out if your search engine optimisation or SEO campaign is targeting the right keywords. By identifying your industry's most targeted keywords, you will eliminate wasted words and increase your chances of gaining conversions. Then include the best keywords into your SEO (search engine optimisation) campaign.

By targeting your ads for the wrong keywords you might lose potential customers and it can downgrade your return on investment (ROI.).

Step 2: PPC Design Campaigns

Picking the service that fits best with your goals will help build a PPC campaign that will generate the best results. The purpose of the Design Phase is to design the PPC Campaign based on the strategy and short‐/long‐term needs identified in the discovery Phase and help develop your bidding strategy.

This phase could include:

• Modeling the keywords in terms of monthly counts, estimated click‐thru rates, and conversion rates.
• Identifying which PPC Engines will be used for the campaign and any variations in the campaigns by PPC Engine.
• Identifying site landing pages and destination pages for conversion purposes.
• Identifying any tracking and reporting tools.

 

Step 3: PPC Execution

This phase includes converting the audience issues into "creative content statements." Once the creative content statements are finalized, the ads are customized for each PPC Engine to adjust for each engine's constraints, such as the length of the ad, the reach and demographics of the engine, etc., and bidding strategies are developed.

Your ad copy must grab the reader's attention. Whether It is A pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), You ad may be showing in the right place at the right time, but without the right ad copy, your ad may not get the deserved clicks. If your ad is not appealing directly to the person who is reading your ad, he may not click it thinking it doesn't relate to him.

Step 4: PPC Track and monitor

After discover design and development next is PPC Tracking it is to monitor how the chosen keywords and ads are performing. This is very essential to calculate the return on investment (ROI) and to determine which keywords do and do not work for your business. A PPC Tracking system delivers information on unique visits, return visits, enquiry tracking, keyword conversion rates and the overall success of each PPC ad campaign.

Pay per click (PPC)/Cost Per Click (CPC) Advertising Copy

The PPC advertising is the ad text which will be shown on the ads u are targeting. Writing an optimised Adcopy for PPC is the most important part of PPC campaign. Your ad copy must grab the reader's attention to convert readers to visitors. Your potential customer has done a search and is looking for something specific. If you write your ad to speak directly to them, then there's a more chance that they will click on it and visit your Web site.

Why should I use an agency to manage my PPC accounts?

Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive. We can remove that hassle from your internal resource whilst reducing CPC's and increasing ROI. This means that our service usually pays for itself.

PPC How much does it cost?

Search engine click costs usually range from 10p ‐ 50p per click depending upon market sector and individual search phrase. Our fees are based on a percentage of your search engine spend.

How much you budget is up to you. The more the budget, the more click throughs, the more leads, the more sales.

 

PPC Pricing

1) Setup Cost Includes

1. Extensive Keyphrase research Competition Analysis (analysis of your competitors cost how much are they spending for top placements)
2. Account setup of google,
3. Sorting the keyphrases into more focused and targeted Adgroups
4. Writing the Adcopy, titles & descriptions for each AdGroup
5. Writing second Ad copy for each AdGroup (Google rotates these ads equally this can help in increasing the effectiveness of Adcopy)
6. Setup keyphrases & estimated "pay per click" (PPC) spend and average position per keyphrase
7. Researching the negative keyphrases and add to each AdGroup
8. Installing the conversion tracking code down to keyphrase level
9. Setup daily spend amount per campaign and maximum cost per click per ad group
10. Set Up Fees are based solely on time and need to be quoted for on an individual basis.

 

2) Monthly Management Fee Includes

1. Regularly monitoring the key phrases for optimal performance.
2. Regular Adwords performance reports.
3. Check ad copy "Click Through Rate" (CTR) for effectiveness.
4. Refining and testing Ads for highest CTR with lowest CPC possible.
5. Check average position of key phrases and raise & lower CPC when necessary to maintain optimal position.
6. Alert Clients to potential new keyword opportunities.
7. Replace poor performing keywords.
8. Track effectiveness of each keyword using conversion tracking statistics.
9. Verify that all links to ads are working correctly.
10. Monthly report showing campaign performance.
11. Advise clients on budget allocation for each AdGroup for maximum profit.
12. Management fees are based solely on time and need to be quoted for on an individual basis.

 

3) Actual Pay Per Click Fees

Google and/or Yahoo will debit your account as required for your click charges. Normally you will set a monthly budget to control spending.

If you are interested in Pay Per Click (PPC) and would like iWeb Media to send you a quote for our services please contact us. We look forward to hearing from you.